So you’re starting a new business. You have a great product or service and know exactly what you’re offering. You’re ready and excited to get started on your new venture. However, before you can actually start, you’ll need to come up with a great name. A name can help make or break your business so choose it wisely. Don’t settle for just anything. Take the time to really come up with one that feels right for you and will stand the test of time. To choose the best name for your business, there are several things you’ll want to consider.
You’ll want something that is unique and original to help your business stand out. Do some brainstorming and research. It is best to try to come up with several names. Avoid names that are too unusual or difficult to spell, but also stay away from words that are boring and easy to forget. Keep it simple but interesting. Your name should be easy to pronounce and easy to spell.
For a memorable name, choose one that is related to the type of product or services you’ll be offering. If a customer hears your name, they’re most likely to remember it and refer their friends if the name makes them think about your product or service.
Once you’ve chosen a potential name, present it to trusted friends and family. This is a good way to test your name on the public. Ask for their thoughts and opinions on it. See how they react when they hear it. What may sound good to you, may sound completely different to someone else.
Most importantly, make sure your name is available. It’s important to verify that your name is not taken. Otherwise, using a name that’s already taken could be a very costly mistake. Doing a simple google search will help you determine whether it’s available or not.
Lastly, take the right steps to ensure your new business name is protected. To do this, you’ll need to trademark it and obtain the domain name. For more info on trademark information, you can go to www.uspto.gov or speak with an attorney from Brandy Austin Law.
It may take some time to come up with the perfect name for your business but it will ultimately pay off in the long run. The last thing you’d want is to be stuck with a name that could hurt your business or end up costing you unwanted expenses.
